Smartphones – where our attention really is!
Most people are so preoccupied with their phones they fail to see what is right in front of them.
This fascination with our phones is not going away anytime, soon or is it?
We are already in the “Everynet” (everywhere internet), is it just a matter of time before a new interface takes the place of our smartphones? Siri, Alexa, Cortana maybe.
Some millennials are turning away from social media
“63% (of 5,000 students in the UK) said they would not care if social media did not exist and a whopping 71% had taken a break from social media.”
Is this a permanent move or simply a hiatus due to the power of Facebook, Twitter, Snapchat and mobile phone notifications?
Which ever it is will surely be defined by whether or not consumers are listened to as students urged for:
- LESS Advertising (71%)
- LESS Fake News (61%),
- MORE Creative Content (55%) and
- GREATER Privacy (49%).
It would appear that people want control back!
Great for consumers and people that want to own their personal space again but a cause for concern for many marketers.
Is the time coming where marketers ruin everything?