It’s time to get digital. Before COVID-19 hit the world, many traditionalist were maintaining the status quo ignoring the fact that vast numbers of consumers had moved their browsing and purchasing activities online. being in the web rather than on the web. The customer shift to digital. They are looking for products and […]
Smartphones – where our attention really is! Most people are so preoccupied with their phones they fail to see what is right in front of them. This fascination with our phones is not going away anytime, soon or is it? We are already in the “Everynet” (everywhere internet), is it just a matter of time […]
Siri, Alexa and Cortana are just a Hey away AI (Artificially Intelligent) assistants such as Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana should either: Excite you or Scare the s*** out of you Why would I say this? Well the thing is the IoT is/has quietly and steadily become part of our everyday lives (What […]
Most of us take our mobile phones to bed at night (guilty as charged). Leaving them on the side table without a second thought (sad some might say).
Almost half of 18-24 year olds check their phone in the middle of the night.
The smart phone has changed our relationship with the humble phone.
Now (with the not so humble smart phone) there’s a plethora of ways we can be in touch with friends, family, colleagues, business partners, customers and the world at large.
Realizing this particular bias I decided to pose a question to my circle, network and business groups to see if it had any grounding.
There would be no Apple, Microsoft, Facebook, Twitter, Google, Instagram and Snapchat (to name but a few) without them.
Society has accepted the previously mention innovations using them personally and to promote and market their work/businesses. They are well and truly standing on the shoulders of giants for their own gains.
However, it is amazing to still see a very significant proportion of self employed and small businesses not fully embracing this monumental shift to the Web, Social and more recently the Internet of Things (IoT).
Why haven’t they (you) fully embraced this shift?
Can you imagine a world without Google, Facebook, YouTube, Twitter, heck no websites full stop.
It would be like Armageddon!
Why would a hacker attack my business website? I don’t have anything valuable. I don’t have credit card details or anything worth stealing.
This single question inevitably resulted in a debate that provided further insight into how business/self-employed people generally see website development and maintenance:
- Once a website is built that’s the end. It’s done now so I don’t need to look at it again.
- I paid you enough money to build the website so why would I need to keep paying you to look after it? It should just work.
- My website isn’t of any value to hackers because I don’t have anything of value to steal.
Needless to say,
“Ignorance is bliss (until something goes wrong, then it sucks)”
If you have a business and have asked this question you need to read this article because your perspective will massively change after reading this.
It’s common knowledge that a website is a lot more likely to go down than your email.
If you have associated your emails with your website hosting company just so you can have that all important firstname.lastname@example.org guess what?
If your website goes down, your emails will also stop working!
That’s not great for business because I suspect email is essential for your business operations (it definitely is for me and my clients).
Can you imagine the effect this will have on your suppliers, clients, business partners and the rest.
This isn’t the only reason why you should keep email and your website separate.
BUT and a BIG BUT
Lots of other people are also looking to get a website and this could mean you end up with one common issue…