There’s an alien invasion I saw it on Facebook and Twitter

Posted on November 14, 2017 by WSV Author


Smartphones – where our attention really is!


websideview - social media, smartphones and the aliens are coming

Most people are so preoccupied with their phones they fail to see what is right in front of them.

This fascination with our phones is not going away anytime, soon or is it?

We are already in the “Everynet” (everywhere internet), is it just a matter of time before a new interface takes the place of our smartphones? Siri, Alexa, Cortana maybe.

Some millennials are turning away from social media

“63% (of 5,000 students in the UK) said they would not care if social media did not exist and a whopping 71% had taken a break from social media.”

Source – Why we millennials are happy to be free of social media tyranny.

Is this a permanent move or simply a hiatus due to the power of Facebook, Twitter, Snapchat and mobile phone notifications?

Which ever it is will surely be defined by whether or not consumers are listened to as students urged for:

  • LESS Advertising (71%)
  • LESS Fake News (61%),
  • MORE Creative Content (55%) and
  • GREATER Privacy (49%).

Source – Growing social media backlash among young people, survey shows

It would appear that people want control back!

Great for consumers and people that want to own their personal space again but a cause for concern for many marketers.

Is the time coming where marketers ruin everything?

The smart phone has changed our relationship with the humble phone.

Posted on August 5, 2017 by WebSideView

Listen to this article on the WebSideView podcast

Or read the article below.

Previously a mobile phone had two simple modes for communication:

  1. phone calls and
  2. text messages

Now (with the not so humble smart phone) there’s a plethora of ways we can be in touch with friends, family, colleagues, business partners, customers and the world at large.

Smart phones have really changed our connectivity, the way in which we communicate and our attitudes towards our phones.

websideview - deloitte mobile phone consumer 2016

Smart phone penetration increased from 52% to 81% in the the UK from 2012 – May 2016

31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012

Global Mobile Consumer Survey 2016: UK Cut – Deloitte

Smart phones have changed our behaviours and many of us have probably not even noticed it.

We are pretty much always connected and online 24 hours a day, 7 days a week, 365 days in the year (except for when we’re sleeping that is).

Most of us take our mobile phones to bed at night (guilty as charged). Leaving them on the side table without a second thought (sad some might say).

Almost half of 18-24 year olds check their phone in the middle of the night.
Global Mobile Consumer Survey 2016: UK Cut – click here for full Deloitte report

We are contactable at any moment throughout the 24hr cycle.

Nonsense you might say.

Well, last night whist you were sleeping you were receiving

  • emails
  • text messages
  • WhatsApp messages
  • social media notifications
  • and news alerts.

Many (myself included) schedule their phones to switch to “Do not Disturb” at a set time of the day thus stopping all calls, texts and notifications.

However, this does not mean the messages and notifications stop.

They continue to come through without your knowledge so you can get some much needed sleep.

Instead, your phone waits for “Do not Disturb” to turn off so it can start that familiar harmony of pings to remind you to pick up your phone and check whatever it is.

It would be interesting to know which of the following you look at first (this is a genuine question, please leave your answer in the comments)?

a) Text messages

b) WhatsApp

c) Facebook

d) Twitter

e) Emails

f) other

I understand that for many of you this might depend on whether or not you have received notifications but if all things were equal i.e. no notifications or you had the same number of notifications for each, which would be the one you check first?

This has a number of implications if you are in business.

There is a lot of noise and many businesses trying and fighting to get a bit of people’s attention.

What are you doing about it?

Are you even using any of the above to get in touch with potential and existing customers?

Are you paying attention to where their attention is?

Do you even know how much you are missing out on?

Don’t be a Google, Facebook, LinkedIn Puppet

Posted on September 1, 2016 by WebSideView

websideview google facebook linkedin puppet

“If I have been further, it is by standing upon the shoulders of giants” – Sir Isaac Newton

“Stand on the shoulders of giants.” – Google

We all build our own knowledge upon the “giants” that came before us to influence the modern world as we know it today.

There would be no Apple, Microsoft, Facebook, Twitter, Google, Instagram and Snapchat (to name but a few) without them.

Society has accepted the previously mention innovations using them personally and to promote and market their work/businesses. They are well and truly standing on the shoulders of giants for their own gains.

However, it is amazing to still see a very significant proportion of self employed and small businesses not fully embracing this monumental shift to the Web, Social (Facebook, Twitter, LinkedIn, Instagram, SnapChat etc) and more recently the Internet of Things (IoT).

Why haven’t they (you) fully embraced this shift?

Well that is a good question and from the discussions we’ve had it is clear that there are two very distinct reasons:

  1. You don’t understand the internet, not knowing its power and where to start.
  2. You are stuck in your ways and don’t see what the big fuss is about.

It’s pretty interesting when the conversation unfolds and one simple question reveals you are missing a big trick.

QUESTION:
So, let’s say you need to find a plumber, find a restaurant telephone number or get train times what do you do?

ANSWER:
Well, I erm use my phone.

QUESTION:
You use Google on your phone or ask friends on Facebook for a recommendation, right?

ANSWER:
Oh, well, yeah. I see what you mean now. I’ve never looked at it that way, I get it now.

the first place anyone looks when they need something is Google (I’m sure you found this page using Google on your phone) and having a website lets you to sell your services on your own terms.

Even with this realisation getting a website and online (social media etc) baffles a lot of people because many of us don’t know where to start, being unaware of the tech stuff and worried about being ripped off.

Make sure people can find you online – Facebook isn’t enough

Most people think this simply means having a Facebook page (this is only part of the process).

Having a Facebook page is important but you need to recognize that Facebook doesn’t belong to you and more importantly you don’t control it.

If Facebook (Google, Twitter and LinkedIn for that matter) decide to change something you are at their mercy and this could greatly effect your business if this is the only online asset you have.

Let’s say they decided to start charging you for people to simply find you on Facebook? Or worse still, they decided to charge you for anything you wanted to post.

This could greatly effect your bottom line and is completely out of your control! but don’t just take our word for it Forbes magazine did a piece on it recently; What Do Social Media Algorithms Mean For You? – 20th April 2016

You need to be clever about how you do this and leverage all tools in your arsenal (join groups such as 1create.co.uk Facebook group) because it’s clear that these changes mean engagement is now the crucial No. 1 factor for social media platforms.

It’s also important to understand that using these for business will increasingly mean you have to pay to play.

With most people using Google, Facebook and Twitter to find you it is important to have an online presence including a website (you’re in full control).

That’s what we’re here for – to help artists, photographer, builders and more

We specialize in working with self-employed and small to medium sized businesses.

Working with you to fully understand what you need, removing the worry and confusion so we can get you online with the best solution for you.

A good starting point for those of you that don’t understand websites is to read these short insightful articles:

  1. How your Website Works on the Internet in Plain English.
  2. What’s my current situation and why do I want to get a website?
  3. Step 1: Deciding on a domain name that is good and relevant

We will guide you through all these things and more, putting you at ease and firmly in control.

If you are more aware of these things then feel free to contact us or email kat@websideview.com we’re more than happy to help.

Imagine a world without websites like Google or Facebook

Posted on August 23, 2016 by WebSideView

Can you imagine a world without Google, Facebook, YouTube, Twitter, heck no websites full stop.

Many of us don’t know a world before the World Wide Web and probably wouldn’t be able to function or find our way around without Google at our beck and call.

It would be like Armageddon!

websideview lost no website

On April 30th 1993 we, the public entered the Information Age thanks to the frustration of Sir Tim Berners-Lee (the inventor of the World Wide Web, www).

This was the first website on the world wide web (not much to look at really, I hear you say)

Well that “nothing to look at” is what has lead to the massive change in the world.

Bringing us:

The web has created so many opportunities for everyone, young to old, for both work and pleasure and guess what? its only 23 years old!!

If you’re still not embracing the power of the web with a website for your business you’re risking ending up like the dinosaurs, “outdated and extinct!”

We can’t wait to see what comes next as the Web is still evolving and opportunities continue to present themselves.

Sir Tim Berners-Lee we salute you.

Thanks for getting frustrated and releasing it to the world for free!!

Step 1: Deciding on a good and relevant domain name

Posted on April 2, 2016 by WebSideView

domain name

Deciding on a domain name is always the first thing people think of doing when they want a website but there are a couple of things to consider when you’re doing this and that’s what we are going to discuss.

The last article explained what you should be thinking about and asked you the question “What’s my current situation and why do I want a website anyway?”

Now that you’ve thought about:

  1. What your business stands for;
  2. What it does;
  3. What your customers expect and
  4. How your website can compliment your existing business offerings.

We can move on to actually getting a website for your business.

Having worked with (and being friends with) a number of different business owners and self-employed, the same things seem to always come up.

All being extensions from the original question asked, “How do I get a website and what do I need to do?” and summed up in the following sentiments:

  • “I don’t understand how all these things work (what’s involved in building a website)”
  • “I just want a website. I don’t want anything complicated that does lots of things and cost a fortune”
  • “I don’t know what I need to do or what I should expect as the normal process”
  • “How do I know I’m not being ripped off?”

Hopefully all will be answered in the steps that follow.

Deciding on a domain name that is good and relevant

When it comes to setting up your business website, deciding on a domain name is always the first thing people think of doing and they normally already have a name in mind.

BUT and a BIG BUT

Lots of other people are also looking to get a website and this could mean you end up with one common issue…

You head over to a domain registrar such as Godaddy or 123-Reg, click in the search box, type in the name of a domain you would like for your website and hit search.

You wait a second or two and get a result, a result that p****s you off

“The name that I want to use for my website is already gone!! What should I do now?

Can I use another name that is similar or something else completely different?”

Like I said this is a common issue as a lot of ideas that we think are unique actually aren’t as other people have thought of the same thing, acted on it and bought a domain name before you did.

If you have already setup your company and have a business name this can be annoying as your business name wont match your website address.

Use an acronym of your business name

A way around this is to use the acronym of your company name.

For example, if websideview.com had already been taken, we could have used wsv.com and checked if that was available.

People would still easily relate wsv.com to websideview the business because when you tell them you are using the first letters of each word they can easily remember this.

Be creative with names

Another, way to get around such an issue is to be a little more creative using words that easily relate to your business.

A prime example of this is B&Q the DIY superstore.

Firstly there is no way that they could have used the special character “&” in the name as this is not allowed so they had to think of something different.

Yes you guessed it, they are a DIY store so they used diy.com

Everyone already relates B&Q the brand and DIY store to all things DIY and if they didn’t it was easy for people to remember when explained,

“our website address is diy.com because we supply diy goods for home and garden.”

What you will also find now days is that since lots of companies are now using up names that finish with .com or .co.uk the domain registering companies have now started using others such as .company .education and more. However, be careful when using these extensions as they can still lead to confusion for customers as they are still used to the regular .co.uk and .com.

It’s a little different if you are just setting up a business or setting up working for yourself as you have a little more freedom as you do not already have a brand that people know and recognize.

For this reason you can play around with lots of different names to use for your domain name.

The only bit of advice to remember here is to not use something that is too “left field” and “quirky” as the last thing you want is to have a great name and domain name but find out that people cant even spell it or remember it.

Google isn’t a word as such (well it wasn’t at the time) but it is memorable and easy to spell.

Spotify, Apple, Dell, Godaddy and WebSideView even (viewing the Web from the Side View) are easy to remember and spell.

Don’t forget about Google and Search Engines

Google has changed the way it ranks websites and how it shows search results to people. There are a number of different factors that they have introduced and changed over the years but one thing remains the same

Google searches for words to match searches (alongside other criteria – read here to learn more ).

For Example: Someone is searching for where to get a pizza

When someone types in “where can I get a Pizza” you get the following results:

domain name example 1

You will notice that pizzahut.co.uk comes in third position and it contains the word “pizza” in the domain name.

Google looks for words when searching/scanning your website, looking specifically at the domain name, page title and your full site content for matches to what has been typed into that search box.

For that reason it is a good idea to try to use a word or two that someone would naturally search for in your particular area of business. This is not easy to do because most people think of such descriptive words when naming their businesses meaning not many are left these days.

This is a simplified explanation as there are a whole host of other factors that Google uses to decide whether you appear in the search results but doing this can help.

Don’t worry too much about this as there are other tactics you can use that are more fruitful for improving search result ranking, much better than matching the domain name to a search word or two (good to hear, right?).

Choosing a memorable and clear domain name is much more important so:

Keep it catchy, simple and easy to remember.

It’s much more beneficial for people to come to your website directly because they remembered your business and domain name from an advert, Facebook post, leaflet or someone telling them.

What’s my current situation and why do I want to get a website?

Posted on March 24, 2016 by WebSideView

WebSideView Getting a Website

If you understand the technical aspects of website development and are bit of a tech geek, this article isn’t for you (sorry).

It’s for people that need and want to get a website, run their own businesses, are experts in their respective fields but don’t have the time to become experts in website design and development.

People like Kirsty the flower shop owner; Steve the builder; Paul the car mechanic; Robert the accountant and other self-employed/business owners.

This is a follow on from the previous article “How your Website Works on the Internet in Plain English” where I briefly explained what you need to know about Websites.

Removing the jargon so you could finally understand what Website Domains, Domain Registrars, Hosting Companies are and how they relate to your business website.

So let’s get started.

A good place to start is to ask yourself the question:

What’s my current situation and why do I want to get a website?

Okay, so you might not know the answer to this specifically but know you need a website.

So lets start by identifying which of these 4 following scenarios best describes your current situation?

  1. You already have a business that’s been running for a while and feel it’s time to get it online.
  2. You are Self-Employed and decided you need a website to better advertise your services
  3. You’re looking to setup a New Business or work for yourself.
    Wanting a website so people can find you online to buy your products or services.
  4. You already have a website but want to improve it.

Do you recognized yourself in any of these situations?

If you are in situation 4, you already have a website, meaning you have already:

  1. Decided on and bought a Domain Name
  2. Bought Hosting for your website
  3. Had your website built
  4. Are using Social Media to promote your website to get more work and customers (e.g. using Facebook, Twitter, LinkedIn etc)

This situation is different to what’s discussed below and you will undoubtedly have different requirements such as making sure your website is mobile optimized, making it more social, improving your on-site SEO and re-branding.

If you would like to discuss how we can help you with this feel free to get in touch as we can help with that too.

This article focuses on the first 3 situations. Benefiting those of you that “Do Not have a website yet.”

Here’s the thing… Put pen to paper

websideview website notes

Before you even start looking at the mechanics of getting a website built it is really important for you to understand why you want to be online as this will decide

  • How your website works
  • What it stands for
  • How it looks and
  • What its “business purpose” is.

This is something you should start thinking about and should be guided by:

  1. What your business stands for;
  2. What it does;
  3. What your customers expect and
  4. How your website can compliment your existing business offerings.

No-one knows your business better than you do!

Thinking about these things now will make things a lot easier when you start the discussion with your Web Consultant and Developer.

Putting your thoughts down on paper as a starting point is great for making you think more strategically about the direction of your business and is a really useful reference point during your website meetings (Don’t panic, I don’t expect an essay just key points you think are important).

A good developer will work with you to see the Technological opportunities, creating a website that reflects your brand and business goals, expanding on these to ensure you get a website that is fit for purpose and meets expectations.

You don’t want to end up with a website that costs you a lot of money, has all the bells and whistles but you don’t need them for what you are trying to acheive!

An example would be having a car built that is capable of racing in the Formula 1 but all you actually need is a family car.

One that can fit the whole family in and doesn’t need to go 0 to 60 in 2.2 seconds (would be great fun for the kids though).

The KISS Principle works a treat here, meaning “Keep It Simple, Stupid” or “Keep It Simple Silly”

This has to be one of the best phrases to keep in mind when going through this process.

Keeping things simple, based on clear goals of what you want will ensure you keep on track and get the website that’s fitting for you and your business.

Does that make sense?

If so lets move on to the “Actionable Steps You Need to Take” and if not you can have a quick re-read so it sticks in your mind (we can wait, we’re not going anywhere).


Click for Step 1:
Deciding on a good and relevant domain name

How Your Website Works – In Plain English

Posted on May 26, 2015 by WebSideView

I’m writing this piece because I’ve been asked the same question over and over again.

“How do I get a website and what do I need to do?”

websideview website developer

I completely understand that this can seem daunting for a lot of people, especially when building websites has always been seen as something only intelligent “computer geeks” do.

Well that might be the mindset for a lot of people and yes like any other job/business it’s not easy and requires someone who knows what they’re doing to walk you through.

So that’s what I’m going to do.

I’m going to shed some light on the things you need to know about websites before getting your business website built.

Lets begin by clarifying (in plain English) how a website works on the internet.

How your website works on the internet (in plain English)

I’m going to assume you have heard about the Internet and the World Wide Web so I wont be going into all the finer details of how that works.

What you do need to understand is that the internet is like a series of interconnected roads with lots of different addresses, similar to those you would find on a road map.

websideview website domain names

Domain Names and Domain Registrars

These different addresses (Domain Names) are owned by different companies know as Domain Registrars (similar to Commercial Landlords) and they can lease them out to you and I for an agreed period of time (people talk about buying domains but you never really buy them).

Two popular Domain Registrars are GoDaddy and 123-Reg but these are not the only ones so look around or have a word with your Web Consultant or Developer to makes sure you get the best fit for you.

Each Domain Name is like the address to a shop/office within a Shopping Mall (like the Trafford Centre or Meadow Hall) and we can rent them from Domain Registrars for an agreed period of time.

Website Hosting for your New Domain Name

Once you “buy” (rent) a domain name you must then pay a Website Hosting Company (analogous to a Property Management Company) to manage your website (your shop/office) within this “shopping mall”.

The easiest way to understand this is as follows:

This Website Hosting Company is like a property management company.
They make sure the doors to the shopping mall are open (are protected), all services work (are upgraded) and make sure your shop is always available to serve customers when they “knock at the door” (type your domain name into a web browser such as Chrome, Safari or Explorer).

There are a number of Website Hosting Companies and it is worth shopping around to find the right one for you.
Some popular ones are GoDaddy, 123-Reg, iPages, Fasthosts to name but a few (your website consultant or developer will be able to help you with this decision).

You are responsible for designing and making your website.
If you were doing the same for a physical shop/office you would employ your own Architect (Website Consultant), Designer (Web Designer), Builder and shop fitters (Web Developers) to make it all work for you and to meet all your requirements.

After that, you effectively hand over your website to a Website Hosting Company.
This is done by uploading all the files that make your website work to the Website Hosting Company’s “Web Servers.” Once this is done your website will be ready for someone to type your website address into a browser (Google Chrome, Safari, Firefox etc) so the Hosting Company can “serve” your website to them.

websideview web servers

Web Servers are special computers that store your website and “open the door” to “serve” the website to your customers when they “knock at the door.”

If anything goes wrong with the services when “serving the website” it is the responsibility of the Website Hosting Company to make sure they fix the issues so your website is always available for customers and clients.

However, if anything else goes wrong because of the way your website was built or due to ignored updates, it is your responsibility to get it fixed (you’ll often need to contact your web developer if this happens).

To avoid this happening you can agree a Service Level Agreement with your developer so they can look after your website to ensure all updates are done, your domain is renewed on time and to backup your website.

If however you are unsure and think you might be able to manage this by yourself, have a read of this article which gives you an Essential 4 Point Checklist for Managing Your WordPress Website Without a Developer

I hope that helps.

Next Article: Actionable Steps to Get Online

That is basically all you need to know about how websites work so you can now take the next actionable steps to make it all a reality (please feel free to get in touch if you are still confused).

The next article will let you know what actionable steps you can take to get online.

If you want to know when this next article is released fill in the form to get All New Articles direct to your inbox.

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Social Media: Saving Grace for Business and your Social Life?

Posted on May 20, 2015 by WebSideView

ask for help social media

I would like to start by saying a HUGE THANK YOU to everyone that responded to the posts on Facebook, Twitter and LinkedIn.

I really appreciate your help with this, especially in the absence of a detailed explanation for why your comments were needed.

This article is the clarification and an explanation of what it all means.

You will remain anonymous but you know who you are.

Is Social Media the Saving Grace for Business and your Social Life?

We’ve all heard and read about how social media is the saving grace for business and your own social life for that matter.

You can stay in touch with friends and family, businesses can use it to be in direct contact with customers and potential clients both locally and internationally.

For many of us it has become part and parcel of our daily routine

“Social networking overall remains a popular pastime, with 60% of users visiting sites more than once a day, an increase from 50% in 2012, and with 83% of 16-24s doing so (69% in 2012).”
Adults’ Media Use and Attitudes Report 2014 Published 29|04|14 (Ofcom)

There are many examples of its power and we have all used it for great things in some shape of form.

Such as:

– finding a decent builder or plumber

– getting a great job through a recommendation from a contact

– re-uniting missing family members

– raising money for charity

– lets not forget the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge.

It’s Great! Right?

We would be foolish to ignore the power of Facebook, Twitter and LinkedIn for both work and leisure.

A lot of people have access, can easily share and express their opinions to the whole world in a matter of seconds (even if you do not necessarily agree with them)!

It’s clear that social media is powerful but how does that affect me and you?

Well, it affects you if you run a business, are self-employed or you are someone looking to buy or use the services these people offer.

So my question was

“how are my connections going online? and how would this impact their business?”

Wherever I go someone is looking down at their mobile phone

social media and mobiles

People go online in different ways, using their laptops, tablets or mobile phones. This can be at work, whilst they’re walking down the street, in a coffee shop or just at home relaxing watching TV (nothing new there).

However, where-ever I go there’s always someone looking down at their phone (yep that includes me, guilty as charged).

This got me thinking,

“I know what my habits are but when people use social media like Facebook, Twitter and LinkedIn are people only using their mobile phones?”

That’s where it started, so I put it to the test.

“Nearly everyone uses a mobile phone to access Facebook, Twitter and LinkedIn.” Really?

I didn’t know what I was actually going to find out by doing this test/experiment but I simply typed the posts, hit the button and waited to see how people responded.

Facebook Post

facebook social media question

LinkedIn Post

linkedin social media question

re-posted in-case anyone missed it

linkedin 2nd social media question

Twitter Post

twitter social media question

another follow up tweet

twitter social media question repost

It started as simply as that.

Here’s what I found out

Facebook Responses

Facebook hands down was the most helpful of all the social media networks.

I posted to two groups of people

1. Those that are in my “friends” network
2. Those that are in my “business friends” network

1. Friends Network

When you look at the figures for the “friends” network 11% of the people in the network commented on the post.

It would have been useful to have had details for how many people actually saw the post but did not respond as this would have given a more clear picture of how people truly responded (as it is this is an estimation based on the data we have).

However, of these respondents:

facebook friends network chart

76% read my post via their Mobile Phones

12% read my post via their Tablet PCs

4% Laptop

4% via carrier/courier pigeon

4% read via the Force.

It is immediately obvious that the majority of people used their mobile phones to access and comment on the post on Facebook.

What is also important to note is:
when posting in your “friends” network people will introduce their sense of humour (seriously,come on, you expect me to believe you read the post by carrier/courier pigeon or the Force?). Highlighting the fact that this is primarily a social place where people share their photos, feelings, thoughts and opinions.

2. Business Friends Network

The figures show that I had a response rate of 27% when using the total group size. This is more than double the response rate I got from my Facebook “friends” network!

However, with Facebook groups you are able to see how many people have seen your posts and on this occasion 56% of the people in the group actually saw the post.
Therefore the results can be updated to show a more accurate response rate of 53%. This is nearly 5 times the response rate of my Facebook “friends” network.

There are several ways this can be interpreted however this particular group was setup with a group ethos to help each other as evidenced by past post interactions.

Of these same respondents:

facebook business network chart

71% read my post via Mobile Phones

23.5% read my post via Laptop

5.5% read my post via Desktop

People in this group also read my post mostly by mobile phone however on this occasion laptop access was the 2nd most used.

LinkedIn Responses

The figures show that I had a response rate of 8% and of these responses:

linkedin network chart

89% read the post via Mobile Phone

11% read using their Laptop

Twitter Responses

No responses were received from Twitter even after I tweeted the post for a second time.

The Results are in and Mobile is King (or Queen of course)

For the most part we can see that the results show there’s an overwhelming indication that the majority of my connections on Facebook and LinkedIn are using their mobile phones to catch up on the latest posts and content on social media.

With the whole Hoo-ha about Mobilegedden on April 21st 2015 ( read about it here if you missed it) this result is hardly surprising and actually fits in with what the big data has shown.

We cannot take mobile for granted and if your website is not mobile optimised and you are not using social media you are putting yourself at a serious disadvantage.

Still need convincing? have a read of this report done by Nielsen that shows “How smart phones are changing the consumers’ daily routines around the globe”

Okay so that doesn’t mean that understanding and using these communication channels is easy or that you can use a blanket approach across all of them.

There is one simple reason for this a you can see below.

You Aren’t Stupid and Neither are Clients and Customers – One Size Does Not Fit All

social media is personal

The thing is though, social media isn’t one size fits all and no matter which way you spin it, people still see social media as an extension of their own personal space and there’s nothing worse than someone invading your space.

We’ve all had the experience of companies and individuals trying to sell to us on social media (there’s nothing wrong with that by the way) but we’re not stupid. We can see through the disingenuous, know when someone doesn’t really care about us or our business and are just after their own interests.

To make things even more interesting,

“people behave differently on the different social media platforms, using them for very different reasons.”

These facts meant I really didn’t know how people would respond and if they would even engage with my posts in “their space.”

  1. Is what I’m asking relevant to them?
  2. Do they really want to help me?
  3. Do they think I have an ulterior motive?
  4. Do they trust me?

So I pondered over it a little,

“I’ve read so much about why you should us Facebook, Twitter or LinkedIn for business. Heck, I’ve used it myself and advised other people to use it too.”

“It’s useful and I’ve seen a lot of businesses trying to use it but why do people still get it completely wrong and need help.”

The short answer to this is as Gary Vaynerchuk (Kind of a big deal in the marketing space) puts it

Marketers, Ruin, Everything!

Coming from a Marketer himself that is a big statement (but it’s true)

When marketers see something that works, they “sound the trumpet”, jump on the band-wagon and they all come running to “Game” something that is natural and organic.

This is sadly when the other smaller companies realize it is a good idea and also try to get in on the action but forget the basic point that

social media is still an extension of someones personal space and they are using it for different reasons.

For this reason I was not surprised to get some responses that were a little skeptical as to why I was asking the question and wondering what I was going to do with the information (great to see to be honest – we already give out a shed load of information as it is) but I’m not mad at you.

However, despite a couple of skeptics I was pleasantly surprised by the responses.

Say Goodbye to the Internet 2015

Posted on January 24, 2015 by WebSideView

In the Matrix

That’s right, the Internet is going to disappear!

Well, that’s not strictly speaking true. It will still be there (panic over!).

It just wont be there as we currently know it.

We’re already connected to the internet most of the time through our phones using Facebook, Twitter WhatsApp etc, our Web enabled TVs and our computers (Laptops, Tablets etc).

At some point we wont be “going on the Web”, we’ll simply be “in the Web” 24/7 without even knowing it.

According to Eric Schmidt Google’s Executive Chairman, “the Internet will disappear” this was his response to a question at the World Economic Forum in Davos – read more here (Daily Mail).

eric schmidt

Wow that is a huge prediction by Eric Schmidt! but then again is it?

Can you remember the last time you didn’t go online (that includes not using your mobile phone for Facebook, Twitter or Emails etc)?

Or better still do you remember that day you couldn’t get online and how devastated you were (not good)?

Just look at how we are always online. When was the last time someone asked you a question, or where a shop was and you didn’t head over to Google?

I’m sure you’ll agree that maybe this isn’t so much SciFi but reality and that we aren’t so far away after all.

This will have a huge impact on business as we know it, changing the way we advertise and engage customers. Social Media has hugely changed customer behaviour so we have to either keep up or see where its going so we don’t fall behind and lose customers.