There’s an alien invasion I saw it on Facebook and Twitter

Posted on November 14, 2017 by WSV Author


Smartphones – where our attention really is!


websideview - social media, smartphones and the aliens are coming

Most people are so preoccupied with their phones they fail to see what is right in front of them.

This fascination with our phones is not going away anytime, soon or is it?

We are already in the “Everynet” (everywhere internet), is it just a matter of time before a new interface takes the place of our smartphones? Siri, Alexa, Cortana maybe.

Some millennials are turning away from social media

“63% (of 5,000 students in the UK) said they would not care if social media did not exist and a whopping 71% had taken a break from social media.”

Source – Why we millennials are happy to be free of social media tyranny.

Is this a permanent move or simply a hiatus due to the power of Facebook, Twitter, Snapchat and mobile phone notifications?

Which ever it is will surely be defined by whether or not consumers are listened to as students urged for:

  • LESS Advertising (71%)
  • LESS Fake News (61%),
  • MORE Creative Content (55%) and
  • GREATER Privacy (49%).

Source – Growing social media backlash among young people, survey shows

It would appear that people want control back!

Great for consumers and people that want to own their personal space again but a cause for concern for many marketers.

Is the time coming where marketers ruin everything?

Mobilegeddon – Google Mobile Friendly Update Hits

Posted on April 22, 2015 by WebSideView

Google Mobile Friendly Update 21st April 2015

Sounds like the name of an apocalyptic movie title but it isn’t.

Google Mobile Friendly Update is very real and will effect your website and business (if it hasn’t already).

I know what you are thinking,
“here we go again with some hyped up Google update”

Think that at your own risk, the 21st April 2015 has come and gone and considering it has also been referred to as; “Mobilepocalyse, Mopocalypse or Mobocalypse” as well as Mobilegeddon it’s only a matter of time before we start reading reports of big drops in Google search rankings.

It’s Bigger than the Google Panda and Penguin Update

(You can read more about Google Panda and Penguin in my earlier articles
Did you say Google Panda or Kung Fu Panda?
I’m Sharing The Greatest Google Algorithm SEO Cheat Sheet)

This update will effect how your website ranks when people search for businesses offering services and products like yours (can you afford to gamble and lose business? I definitely can not).

I have been pushing, developing and advising my clients to ensure their websites are mobile friendly for a longtime now and it seems Google are now making sure this is the norm to ensure a great user experience.

User/customer experience is always at the fore-front of all business activity (well it should be in my opinion) being even more important today as the use of mobile phones to access online content continues to grow.

Your potential customers experience should be excellent no matter how they are accessing your website (we’ve all been to a poor website having to zoom in etc. its not fun).

Still think it’s not a big deal?

Well as usual don’t just take my word for it. Google have warned about this with Zineb Ait Bahajji a Webmaster Trends Analyst at Google being quoted as saying:

“the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.”

On the 26th February 2015 Google also released a post for all Webmasters, stating their intentions in 2 points. However, for the purpose of this post point 1 is the most important and relevant to your website:

“1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

google mobile friendely optimised

read the fully released post here

This is huge considering the number of people that read and search online content using their mobile phones. In fact, how are you reading his very article? I’m guessing it’s on your mobile phone right?

Although these updates appear to be aimed at search results for people searching (Googling) using smart phones or mobile enabled phones, it is only a matter of time before we see if your website rankings are also effected when people search on a Desktop, Laptop or Tablet.

My immediate thinking is this will impact your website straight away and I don’t think I’m alone in thinking this way.

You may still have some questions so head over to Google to see the answers to some frequently asked questions.

Take Action Now, Seriously like Now

If you are lucky, Google’s robots haven’t looked at your website (re-crawled) YET, in which case you can do something about it now (and I mean right now! as you are already behind!).

The first thing to do is test you’re website to see if it is mobile friendly by going to Google:

Mobile-Friendly Test – Google

You should hopefully get a result like this:

Websideview Mobile Friendly Update Test

Websideview Mobile Friendly Update Test

Websideview Mobile Friendly Update Test

If you’re website passes that is great, however if it doesn’t Google should tell you why.

You can learn more about what you need to do by going to Google Webmaster Central and reading this article “rolling out mobile friendly update”

Customer behaviour continues to change and it seems Google is watching this closely too. We have to either keep up or see where its going so we don’t fall behind and lose customers.

Thanks for reading, please feel free to Like, Share and leave your Comments.

I’m Sharing The Greatest Google Algorithm SEO Cheat Sheet

Posted on April 1, 2015 by WebSideView

Google Algorithm SEO Cheat Sheet
A lot of people think Search Engine Optimisation (SEO) is some sort of Dark Art for the chosen few or that it’s just another way for unsuspecting non-tech savy business owners to be ripped off.

Let’s face it, in any business there will always be rogues trying to make quick money by ripping someone off (all those unsolicited emails you get from them doesn’t exactly help remove the worry). That’s a sad, frustrating unfortunate truth but you can protect yourself by arming yourself with some knowledge and asking the right questions.

I’ve heard it time and again where business owners say,

“I don’t have time to learn any of these things, I just want to pay someone and leave it to them”

Well that’s all fine and good but by the time you realize what has gone wrong they’ll be long gone with your hard earned cash (we’ve all seen Dom chasing down Cowboy Builders and the Shame Wall on Rogue traders and WatchDog!).

SEO isn’t about getting to the top of Google! It’s about making sure your website is relevant enough for Google (and other search Engines) to show your website to someone Googling the services or products you offer.
This isn’t as simple as it sounds and takes some understanding (don’t worry all will be explained).

SEO Continues to Evolve with Google Updates

The biggest problem for SEO however is that it’s not necessarily the SEO specialists fault because Google is constantly changing, evolving and improving its algorithms to achieve “the goal” of;

“organiz(e)ing the world’s information and make it universally accessible and useful.”

This makes it even harder for a business owner to know whether an SEO has done a good job or not. Sadly some SEOs use this excuse to cover their tracks when they have used underhanded tactics that made them look good initially but knew would take time to cause problems and be discovered.

There’s a reason why SEO tactics have been called “White Hat” and “Black Hat” tactics (yes you guessed it there are Grey Hat tactics as well that sit somewhere in the middle).

These terms are analogous to old Western movies, where the good guys (the Sheriff and such) wore white hats and were the good guys, doing everything to abide by the law. Then you have the bad guys that wore black hats and used every dirty trick and paid no mind to the law. Then of course you have the ones that sit somewhere in the middle.

That being the case means that Google is “Karma” and we all know the expression about Karma,

“Karma’s a B***h!”

For those of you that see it as magic or wizardry it might be more appropriate to put it like this (hopefully you have seen Lord of the Rings);

“Google is the force that ultimately changed Gandalf the Grey (who was weak with flaws and ultimately died) to Gandalf the White (who became pure of heart and ever more powerful).

Google is trying to get rid of those people that use Black Hat tactics (and Grey Hat for that matter) so only truly useful, relevant content is displayed to people searching on Google (this is the reason why we normally find exactly what we’re looking for).

It does however make it more and more competitive for businesses! But on the other hand it may be leveling the playing field against big business.

That’s why I had to share the greatest Google algorithm cheat sheet with you.

Summary of What to Expect from the Google Algorithm Cheat Sheet

I read this article by an SEO Bad-ass and I had to share it with you.

This cheat sheet was written by Neil Patel and I’ll warn you now, you better get a big mug of coffee or tea before you start reading this because it is extensive despite being a cheat sheet. It goes to show just how on the ball you have to be in the world of SEO and why good SEOs are truly worth their value.

Let me break it down and summarize it for you so you know what to expect.

The article gives you the history of the most impacting Google algorithms, moving on to explain how they work and what you can do to stay on the good side of Google.

Have a read here The Ultimate Google Algorithm Cheat Sheet

Did you say Google Panda or Kung Fu Panda?

Posted on February 4, 2015 by WebSideView

google panda 1

Images courtesy of Google and DreamWorks

You’ve probably heard Website Specialists talking about Google Panda right?

Or maybe you haven’t, having glazed over when the technical geek speak started?

Did you say Google Panda or Kung Fu Panda?

Well, in any case this has nothing to do with DreamWorks’ animated adventure; Kung Fu Panda.

It actually has everything to do with your website being visible in Google search results and how you will definitely feel the pain of being Kung Fu kicked off the 1st page if you don’t play ball! (maybe you’ve experienced this?)

With that in mind have a quick read of this article so you can get some insight and take some action to make sure you don’t lose customers simply because they can’t find you on Google (most people don’t look beyond the 1st page of search results).

You’ll be pleased to hear that I’m not going to bore you by going through all of the Geekery involved.

I’m just going to give you a little background so you have a general understanding of what it is and what you should do to avoid a Google Panda Kung Fu kick (let me know what you think in the comments at the end).

Okay, so let’s start with…

What is Google Panda?

Google’s mission as stated in their own words:

Google Mission Statement

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

(Quoted from https://www.google.com/about/company/)

This is a great mission for those of us that want to find what we’re looking for straight away in the top four results, without the hassle of trawling through lots of results and pages.

I’m sure you will agree that for the most part Google does this pretty well.

However, some business owners and SEO specialists might say otherwise, having been “punished” by Google.

I may not be popular in saying this next bit but hey.

This might not necessarily be the case (okay I said it). Google hasn’t necessarily punished you and your website (you may disagree).

They haven’t gone out of their way to target you because they personally dislike you or your company.

It’s just that they see that a number of websites designed and behaving in a certain way aren’t actually adding value to the people that visit your website.

Your website is not adding value to the visitor as the content is poor amongst other things.

What makes them the authority on what’s adding value?

Well in short nothing really makes them the authority but if it means customers get what they’re looking for that’s all they’re bothered about.

Plus there’s an awful lot of people using Google to search for companies like yours so why be the “rebel without a cause” and give your competitors your potential business?!

I know what I would do and that’s exactly what I advise my clients to do. Learn from Google, SEO experts and play ball!

How do you play ball and avoid Google punishment?

Basically it’s not as simple an answer as we would like, simply because there are always groups of people that bend or break the rules wrecking it for everyone!

That being said, the main things Googles’ intelligent computers look for in making a decision about your website are the following at this time (yep, that’s right these change as they update what’s seen as important! Don’t believe me check this update history article):

  1. Duplicate low quality content – not unique, has been copied from somewhere else (kinda like how you used to get punished for copying someone else’s school work)
  2. Thin pages with not much content – only a few words and paragraphs on a page that are generally speaking, useless.
  3. Irrelevant content that nobody would find value from (basically don’t write nonsense and useless content that has no citations or means nothing).

Please don’t think these are the only factors, these are just key ones.

It’s not really important how these computers work this out (they use algorithms – Google It) just be aware that you shouldn’t do any of them!

So that’s it in summary about Google Panda. However this is not the end of the story about optimising your website because Google also uses other Zoo Animals (algorithms) to rank websites and achieve their mission of:

“organiz(e)ing the world’s information and make it universally accessible and useful.”

Such as Google Penguin, the deadly Hummingbird and more believe it or not!

Thanks for reading, feel free to Like, Share and Comment and I’ll add more posts soon to cover such things.